"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, one by one."
Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? Why do financially sensible people jump lemming-like into hare-brained speculative frenzies--only to jump broker-like out of windows when their fantasies dissolve? How do men of letters become religious fanatics, when faced with contradictory facts and reason? (Charles MacKay, Author of- Extraordinary Popular Delusions and the Madness of Crowds)
Corporate delusions are the most blinding of all. Whenever a given group begins thinking collectively, the collective consciousness becomes and entity of its own, a Hungry Ghost with its own corporate delusions; delusions of power, delusions of authority, delusions of self righteousness.
How can we find truth, when those we consider the authorities are among the deluded masses? Where is our awakening to be found?
“…Do not believe in anything simply because you have heard it. Do not believe in traditions because they have been handed down for many generations. Do not believe anything because it is spoken and rumored by many. Do not believe in anything because it is written in your religious books. Do not believe in anything merely on the authority of your teachers and elders. But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and the benefit of one and all, then accept it and live up to it."
-the Kalama Sutra